Achieving Measurable ROI Via Your Organization’s Private, Online Member-Community
The difficulty in embracing public social networking outlets is the current inability to measure the success of your online community. A recent survey from Jupiter Research and Verse Group found that achieving measurable results was the number one goal of marketers in 2009. Which begs the question — If you want to know if your efforts are paying off, what can you do to obtain measurable results?
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