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So, you want to share an article on line, within one of your social networks, but you notice the URL is way too long.  What do you do?  Keep the URL short and sweet!  Make it memorable. No one can remember the long urls given out during conference calls and on webinars. However, finding a …

In a world where the web offers self-servicing tools, deep discounts, and mobile alerts for deals, the travel agent needs to find a way to stay in front of their target audience.   To remain relevant, in addition to ad placement in travel journals and newspapers, many travel agencies are developing a presence in mainstream …

You are frustrated because you run a service business and now you require your associates to keep the Facebook Page updated. You want all associates logged on, locked in, and engaged! You want to set the system so that whatever they post or write in there automatically gets posted to the Facebook fan page, which has loads of fans but is so easily neglected.

Is this simple? Read on to get solutions to this challenge that businesses are faced with as they grow adoption internally.

The community asked: Is social media a passing phase or fad?

A: Some statistics indicate that some fads last between 18 months and 2 years.

Social media as we know it today picked up momentum, or got “sticky” in the early 2000′s, but started in it’s first wave of innovation in the early 90′s with forums for ebay sellers, etc. Today, a business simply cannot compete, large or small, without customer engagement, because the web has changed our consumer.

The above might make you cringe, but it’s exactly the kind of thing you see in cyberspace!

Here are some ways in which you can play nice in the sandbox.

Social Media Etiquette – the rules of engagement

Join my partner, an expert social app developer and I as we take you through case studies of building engagement with a simple, yet powerful tool. You won’t want to miss this single and effective tool to turn your fan page into a highly engaging piece of social real-estate. Here’s the registration link: http://www.brighttalk.com/webcast/22019

This morning I had the privilege of being a guest on Lyn Mettler’s show:  Social Media Tips for Entrepreneurs. She kicked off the call with her review of a newer tool:  Foursquare.  Here’s an excerpt from her blog on the tool: Could FourSquare be the next social media darling for business? Could Twitter possibly be …

What is ROI in social media? How does Return on Influence fit in? How is it measured? What case studies show us how to do it? This article examines the answers to these questions and more!

Good morning! So jazzed that we were privileged to be featured on the Ohio News Network with Eve Mueller and Wade Meyer (Inviting Conversations). The focus of the segment was to highlight what social networking “newbies” could do to ensure success.  Here are a few tips I’d like to add: Tips for getting started with …

Social networking for some started with connecting with old friends, but as more businesses adopt this form of media to connect with customers and source talent there is a great need for caution. What do you do? How do you behave? Learn how to keep your job and build your personal brand with the article: Shoot me – I just lost my job because of my Facebook profile