When I planned my first event we did NOT even have the internet! I remember that word processing was done on terminals, and the screen was black and the letters were gold. Now, we have flashy word processing that can be done without software via open source platforms like OpenOffice (Sun Microsystems) and cloud computing (Google Docs).

Perhaps you have been in the events industry just as long.

We were just beginning to use fax machines with the roll paper. Only senior executives had cc mail…and mobile phones – OH FORGET IT!

How many of you remember those days? Telling you that – I feel like a dinosaur, but really I’m the Gen X-er. Isn’t it true that as experienced planners we may be of one generation, but we work with and serve quite another?

Take a look, for example, at the tools we now have – my how things have changed.

* Smart phones

* Flipcams

* The NET and it’s blogs and social networks

We now have laptops and all kinds of editing software to makes forms, and capture leads right at the time of sale!

It is precisely this shift in technology that necessitates a change in the thought process of today’s meeting and events professional. Attendees are consistently exposed to technology and will expect an “experience” when they attend events. Here are some tips from experienced strategists: Nate Riggs of Social Business Strategies, Will Burrus of 247Interactive, and Eric Leslie of Be On Scene:

Skyline Exhibits Panel Tips

Here is some of the chatter from the event last week!  Go to live feed.

I’m going to just review what I believe is the future of the web and that’s mobile technology.

If you are reading this post, no doubt you are wondering about measurement, metrics and how to track and measure your activity while social networking.  Here is one spin on it that might be compelling.

ROI – Return on Influence

If you’ve not come across the term already, you might be somewhat surprised by the twist in the tail. Here you were expecting ROI to talk about Return on Investment, and what do you get? Return on Influence? What is that anyways? And why should you care?

Good questions. Let’s take them one by one.

What is Return on Influence?

Well, we have already established elsewhere what social media is. Connecting and sharing is at the heart of social media. So, what happens when you connect and share? Look all around you. People all over the web are talking about the latest gizmos and the latest developments. Millions are tuning in to these conversations. It’s what Google is all about. When you Google a term, search for information and take a decision based on that information, you have just put into action what Return on Influence is. Somebody shares their experiences with you and influences you to take a particular action. If you are convinced, you follow their lead.
When you take this into the world of small and big businesses, the reach of this influence is – to put it simply – overwhelming!

I mean, imagine if you were selling a product and your clients in Japan were unhappy with it, and instead of telling you about it, they were discussing your weaknesses all over the internet. Your sales would be squished and you wouldn’t even know what hit you!

That is why it is worth your while to BE the one who influences the thought process. People are talking about your product. You have two choices. A) Allow them to talk and become a victim of that talk (if they’re talking nice, you have an advantage) or B) Take charge of that conversation and become a part of it.

When you do the latter, you begin to influence others in that conversation. It’s what Blendtec did with their ‘Will it Blend’ campaign.

Will it blend?

The campaign kicked off with a video of the founder of the company blending some interesting stuff. The marketing director at Blendtec, George Wright says, “We put them (videos) on willitblend.com. No body knew willitblend.com and they didn’t know our name on YouTube. So we passed it on to all of our employees, customers and friends and told them to pass it on if they liked it. From the day we did that, literally one week later the videos had five million views.” Phew! Imagine 5 million views.

Now THAT is Return on Influence!

When people like you or your product, they watch or listen, they spread the word – and before you know it, you have more publicity than you could get with a $5 million ad campaign! In one smart move, Blendtec grew from a product no one knew about to a recognized brand. This brand has registered a 700% growth in sales and is now the leading maker of blenders, in the domestic and international markets.

That is Return on Influence.

If you notice, Return on Influence does not make you a million dollars directly because your are mobilizing the masses to speak for you, promote and drive traffic for you.  There are lots of tangible ways to track and monitor that activity and you should invest in them, so are FREE and some are paid.  Here are five tools:

So, you cannot really measure ROI in solid financial terms. But, the return is there, and though soft, it can propel you into the top league in your bracket. Return on Influence is very much real though quite intangible.

You know it’s there, you see it influencing your sales but you cannot put a finger on it. That is why, it’s important to start with strategy so you know clearly what your metrics are, then you’ll be able to measure ROI.  This is still very significant for your business development, and why you simply cannot afford to overlook it.

How can ROI help Small businesses?

Return on Influence is recognition of the fact that consumers and producers can influence each other, and together they can influence an entire community of consumers.

ROI does not subscribe to the “conventional” measurement of success through quantifiable numbers. Instead, it relies on personal interaction to get success from influence. For example the 80/20 rules says that you get 80% of your results from 20% of your effort.  The same is true within your social communities.  You may find that the majority of your traffic is generated by a few loyal followers who are major influencers themselves.

Read the rest of this entry »

SNOW ALERT- “SNOW DATE IS 2/12″  SAME PLACE. SAME TIME.  BE SAFE.

Columbus women talk tech!

Join a few women in the area who may not have met live-in person. We’ll savor tea and some of Tehku’s best delights. Relax after a long week. Talk tech and see how great minds make things happen!

ADD TO YOUR CALENDAR:

ONN - Ohio and Company

Good morning!

So jazzed that we were privileged to be featured on the Ohio News Network with Eve Mueller and Wade Meyer (Inviting Conversations).

The focus of the segment was to highlight what social networking “newbies” could do to ensure success.  Here are a few tips I’d like to add:

Tips for getting started with Social Networking:

1. Start with the end in mind – strategy has to come first.  Maps to success with social networking should fit into your existing marketing plans.
2. Determine how much time, bandwidth and skill you have and what you’ll have to augment with an expert, staff or a retained partner.
3. Research and commit to being social.
4. Listen, listen, and listen some more – you may have a lot to say, but being active and quiet in social networking can tell you a lot about your target audience and your community.

More tips here in this interview with Eve and Wade…

the book…

So Now What Do I Do?  An Entrepreneurs

Book by Author, Tiffany Odutoye

Guide to Getting to the Next Step with Social Media - get a copy today!

Tiffany, this book is easy to read, informative, and concise.  You give great up front reasons for “why” to do it.  You provide great tools.  I’m surprised you packed so much into such a small book! – Patrick Keegan, Biz360

As far as price is concerned, there is no other low-cost method out there that will deliver a large number of visitors, whom can come back to your website again and again.

Whether you are selling products or services, or just publishing content for ad revenue, the efficiency and benefits of social media marketing is an unmatched method that will make your website profitable over time.

Social News Websites:

The benefits of a social media website vary, but a proven method is creating viral content and promoting it through social media channels. Link Baits, otherwise known as content created for the purpose of getting people to link to it, are a great start. Successful link baits are not hard to accomplish – you just have to know how to do it. Creating high quality content and then getting it listed on social media websites like Digg and StumbleUpon will lead to a number of benefits for any website.

There are two methods to this madness:

• Primary and Secondary Traffic: Primary traffic is the number of visitors who come directly from social media websites. Secondary traffic is the referral traffic that come from websites that link to your content and ultimately send you visitors back to your website.
• High Quality Links: Social News websites, like Digg or Reddit will get you a large number of links – that have the possibility, with high quality editorial content, to bring you traffic and ultimately raise your ranking in search engines.

There is no secret to this. As SEO has taking a bashing over the past few years – many SEO firms and specialist battle back and forth on the importance of keywords, Meta tags, link purchasing -you name it, they have fought over it. In the end though, the secret isn’t that hard to uncover, quality content, sewn together with valuable keywords and building inbound links, are the three components to placing your website in the top of search engine results.

When a website receives a large number of natural, permanent links from trusted domains, search engines begin to trust you. After gaining this trust, you continuously build upon it to either gain ranking or maintain it. And if you begin to optimize your website and begin link baiting – you can easily start ranking for competitive keywords, which in turn, bring you search engine visitors.

Continue this method of marketing and your website will undoubtedly increase its traffic. Many bloggers and Webmasters will see an article on Digg or del.icio.us and trust its usability and then reference through a citation link.

Even new websites that start with little traffic or trusted links – will find social link baiting to their advantage and can quickly establish a reputation and begin to build upon it. But just remember, it’s the quality of the content that ultimately matters. Content is still king and always will be when it comes to online marketing. Optimizing it in a number of ways will quickly gain you the trust needed by search engines to rank highly, and ultimately deliver the traffic you need to your website.

The Naysayers Are Out There

They’re out there. The Naysayers. The ones who adamantly agree that social media marketing is a waste of time and brings in useless traffic, leading to visitors quickly leaving after they clicked upon a website. Bounce rates are inevitable – even to your most loyal customers, they aren’t always going to be interested. But don’t mistake bounce rates for a lack of interest – if your entire website is relevant to the general interest of a social media website, there will always be a handful of users who will begin to track your website for future content.

Don’t forget about the secondary traffic either, which I think is more important in the end. General websites or blogs with the same interest will link to your content because it helps add value for their users and readers alike. Most of the time, this is done naturally on a daily basis.

Primary traffic might come in larger volumes, but secondary traffic build links from other websites and ultimately delivers their traffic to your website. This help build your brand, establish your presence online, ultimately making it more valuable in the end.

Why you must consider Social Media Marketing?

You could ignore the power of social media marketing, who needs it? After all, you could stick with link exchanges, banner purchasing, editorial ads and search advertising. You certainly could, but why would you?

Social media marketing:

• Is natural. Not only do you get natural links back to your website, it is also is exposed to large groups of people in an unpredictable fashion.
• Successfully mastered social communities can be a great source of web traffic that helps boost your ranking and add to your already established search engine results.
• It’s a low-cost/high return business model. If you do it yourself, costs are limited and the only time and expense you have involves hiring freelancers to do it. Ultimately, the benefits exceed the cost – it would take you thousands of dollars to purchase links, which some search engines penalize you for doing now, or are starting to. Social media gives you all of the above FREE!
• Social Media optimization and marketing normally won’t interfere with any methods of getting traffic to your website. This new level of marketing will only add to your already established campaigns – and most of the time, exceed them.

So How Does This Make Me Money?

Directly? It won’t – that is not how this method works. Your site needs to perpetuate itself and build upon its established exposure. The more supporters you have, the faster word spreads about your website. And social media websites deliver more traffic on a daily basis, compared to all other web communities. Because social media websites can be leverage for links and better search engine rakings, they ultimately increase your website’s potential. For example, you will be able to price ads higher or generate revenue from any paid business model.

The Blog Secret

It is as simple as it sounds, an excellent blog will bring you traffic and sales you need to succeed. There is a secret to blog writing and marketing thereafter – it’s very simple. Instead of creating numerous blog posts that ultimately go nowhere, just one excellent blog post, which is then pushed through social media channels and emailed to other bloggers through email pitches.

You can write just one post and get a enormous amount of links and traffic to your website through the use of social media.

Social media marketing is not a secret, but to do it correctly and monetize your brand, and bring in the new traffic you need to succeed – it takes know-how and the willingness to ‘give in.’ Everyday, I speak with someone who has interest in social media marketing, but are just not sure of how it might work for them and figure it may not be worth the investment. And that is the exact reason why people don’t pursue social media marketing, because they are unaware and are not sure to approach it .

Simply put, to ignore this new branding technique of social media marketing, would just be foolish.

By VWI Media

http://www.vwi-media.co.uk

Author: Nicholas Cifuentes
Article Source: EzineArticles.com
Provided by: Cellphone news

Your business can not afford to be without Social Media. Depending on your business or service, on the internet, Social Media or Social Networking starts with a good SEO compatible website then selecting the best forms of Social Media.

Examples of Social Networking would be online communities such as MySpace and Facebook; these are very popular social networks of personal profiles, groups, blogs, photos, music and videos. Flickr is also commonly used today to share photos and YouTube is extremely popular for video sharing. There are other different forms of Social Media or Social Networking such as, internet forums, message boards, weblogs, podcasts, linking and blogging.

Social Media has different characteristics from traditional media such as newspapers, television, books and radio. The bottom line, social media depends on interactions between people or groups of people. An audience can participate in social media by adding comments, bookmarking or posting links, sharing files (websites, photos, videos, etc.), collecting connections or even just reading and following links. Content in social media can be text, graphics, audio or video. Several of the formats can be mixed and usually available via feeds, enabling users to subscribe via feed readers, and allowing other publishers to create.

Social Media Optimization or SMO is a process where content gets more widely distributed across all available Social Media networks. SMO refers to professional services that can improve a website by including or adding links to various services so webpages can be easily saved and submitted. Social Media Optimization includes good content writing that is unique and informative. SMO services can popularize your website via multiple social media outlets and off-page work can include getting involved in other blogs, forums, and niche networks or communities.

Search Engine Marketing or SEM involves utilization of all Social Networking platforms to brand your product or service website using techniques of effective mechanics and communication to the end user and consumer. By getting your website well-known on all the different social media networks, you are spreading the word about your company to all the search engines as well seeing as they crawl through all those social networks.

Social Media Marketing or SMM is marketing to achieve branding and internet marketing using Social Media or Social Networking. Social Media Marketing would be lost without effective and proven Social Media Optimization. This usually involves a campaign which differs for every business or organization but will build brand awareness, increase visibility and get feedback with dialog to possibly sell a product or service with measured results.

Author: Ryan Hicks
Article Source: EzineArticles.com
Provided by: Digital pipeline

Don’t advertise on social media sites. Lets be honest, advertising is about persuasion while social media is about empowerment – service as opposed to solicitation. The difference boils down to consumer confidence – advertising and marketing messages are inherently persuasive and rightly perceived as biased whereas word of mouth messages naturally build (or diminish) confidence without perceived bias. Granted, the value of good advertising in social media or any other environment is in its ability to spark inspiration and need, emotion and thought; from those things that make up everyday life.

So why does traditional online advertising not work in social media? First, most consumers’ decisions on social media sites take place through the referral of friends. Case in point, 78% of respondents to the 2007 Nielsen Global Survey on Word of Mouth indicate consumer recommendations are the most credible form of advertising. Second, the push marketing approach does not apply to niche, fast-moving audiences found in social media sites. Three, the mindset of social media users is driven by self promotion and community (social engagement) – in order to connect there has to be an exchange that is of value to the user. If you chose to advertise on social media sites be conscious of the need to give that audience something of value as opposed to a advertising message.

Twiter, Facebook, Flyertalk and thousands of community boards, blogs and social media platforms empower consumers to communicate, network, contribute and make decisions about their everyday life. The gold dust of social media is consumer generated content and the sentiment it reflects about brands – dynamic word of mouth and conversation. The question is how to identify, harness, measure and act upon the conversational gold dust. In simple terms the challenge is to define and tie key performance indicators to the content and sentiment being measured.

The first thing to understand is that social media and consumer generated content serves as a repository and public record of conversations and consumer sentiment about a brand. A number of companies (Nielsen Buzzmetrics, Brand Watch, Market Sentinel) have popped up offering technology to capture those conversations for analysis but much of the application of that technology is still quite tactical or focused on brand reputation management. In fact, the consumer generated insight research opportunity is to use that insight on a regular basis and with quality marketing-based analysis to derive valuable insights that can improve marketing communications.

In our experience, the single most important measurement metric for social media is a variation of Net Promoter Score . Creator, Fred Reichheld of Bain & Co., measured the number of consumer “Promoters” (those who would recommend a product or services) and “Detractors” (those who actively discourage the use of a product or service) of hundreds of companies across many categories finding that on average the NPS leader grows at 2.5x. While the Net Promoter Score metric can provide a foundation metric, it is important to define additional metrics aimed at benchmarking the contribution of social media against other channels of consumer interaction.

Our work with Avis and OpenSkies on the social media space has allowed us to define a measurement approach to consumer generated content; based on five measurement modules.

1. Involvement
This set of metrics is aimed at understanding the propensity of involvement for either your own social media environment (community board, blog) or third party social media sites that drive users to your site. Assigning a unique referring ID to your social media property or third party social sites within your site analytics tool (Web Trends and Google Analytics) should facilitate this data.
- Site visits
- Time spent
- Pages viewed
- New vs. returning users
- Navigational path

2. Engagement
These metrics are aimed at understanding the specific actions and behaviors of users. Every engagement such as a comment should be equated to a call centre engagement or store visit. This approach allows for social media engagement to be viewed as part of the overall customer journey, providing a degree of benchmarking.
- Commentary volume
- Frequency of comments
- Sources of commentary
- Commentary creator segments
- Topics/Subjects

3. Sentiment
This set of metrics is aimed at identifying changes in positive and negative feedback across time and against competitors. This information can be used by Customer Service teams to proactively address specific issues being openly discussed by consumers. – Net Promoter Index variation

4. Propagation
This set of metrics is aimed at indentifying the distribution of social media content and its impact on how other consumers find and participate on the discussions about your brand. A key metric is search engine indexing which is related to the incremental impact of natural search traffic and visibility derived from social media.
- Citations
- Trackbacks
- Search Engine indexing

5. Transaction
While not applicable to all brands, transactions from social media can be measured by leveraging third party ad-serving and site analytics data. Establishing a control test against your average transactional site data can be an effective way of identifying variations on behavior and value.
- Registrations
- Shopping cart instances
- Conversion rate
- Revenue per transaction
- Revenue by user

Social media on the Internet may be composed of web logs, blogs, social networking sites, internet forums, message boards, and pod casts. The common denominator of all these social media is that they permit Internet users of all types to exchange information and opinions about any kind of topic they can think of. The different types of profitable social media can be good marketing tools for your website.

How does one use profitable social media?

1. Figure out what form of social media you think best serves your marketing purposes. This may mean understanding what your business is about first so you can choose the right profitable social media. For example, if you like to blog, you might be able to create a business-oriented blogsite whose blog posts are solely concerned about your line of work.

2. Learn more about what type of content you can place in your social media tool. Some people rely on the addition of images, audio, video and text to heighten the impact of their profitable social media.

3. Know what kind of people (aside from you) tend to use that form of social media. Using the blogsite again as an example, there are blogsites that are devoted to online gaming aficionados. So if you are promoting a particular online game in your site, head for that type of profitable social media.

4. Post great articles on your profitable social media as well. Many people think that having high-end graphics on their social media site will automatically draw in visitors. However, if you do not have anything interesting to say, visitors will not come a second time. If you have to, hire someone to write for you.

5. Continuously update your profitable social media content. Change the graphics every so often, and keep posting new written content. This gives repeat visitors something to look forward to on their succeeding visits.

Profitable social media hinges on social media optimization efforts, so use your profitable social media to its full potential and reap the benefits.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Internet Article Marketing

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Sean Ray is an accomplished internet article writer, and uses articles to drive online traffic.

Author: Sean Ray
Article Source: EzineArticles.com
Provided by: Guest blogger

Over the past few years, social networking sites enabled by Web 2.0 technologies have dramatically changed the way we use the Internet. What was once a one-way connection has transformed into a dynamic connective medium, allowing users to share a wide range of content including blogs, photos, videos, and much more.

Yet how have social networking sites like Facebook changed the way online marketers advertise online? For one, they’ve made our jobs much easier. Facebook is the ideal medium for advertising within an environment that’s viral by nature. These online social directories use an interactive format that allows users to create a personal profile, connect to other users, and share content.

In a sense, these users have already effectively segmented themselves, coming together through like interest groups and connecting through content. These behaviors, which are inherent to social media and enabled by Web 2.0, create valuable networks of targeted and specific demographic groups. Now more than ever, the “Net Generation” is becoming involved in social media and presenting online marketers with the chance to market to predefined segments of online users, positioning branded messages on sites where these users spend time online.

Moreover, these social networking sites are growing at an exponential rate, adding more and more users from more diverse backgrounds. Initially, Facebook was created only for college students, but last year, it was opened to anyone with an email address. According to Microsoft, Facebook is the sixth most trafficked site in the U.S., and now has over 73 million registered users in 40,000 different collegiate, high school, work-related, and geographic networks. This represents a 530% growth rate over one year alone.

The tactic through which advertisers communicate with these segmented online audiences is known as Social Media Marketing (SMM). SMM has become a popular tool for search engine optimization (SEO) thanks to its unique ability to improve website visibility, name recognition, and brand awareness among specific online audiences through the acquisition of a network of relevant links.

So what opportunities does Facebook present for targeted online marketing efforts? Among Internet users ages 18-24, Facebook placed first on the list of favorite sites in Youth Trends most recent survey. Over 70% of females ages 17-25 indicated that Facebook was their favorite site in terms of time spent online. For males, this figure was still a powerful 56%. These demographic is clearly technology-driven, thanks to their growing up in a culture that considers time online an integral aspect of daily life. More than half of those surveyed visited Facebook at least once a day, logging an average of 35 minutes on the site.

Furthermore, these users are familiar with online environments and are adept at seeking out and finding specific pieces of content they’re interested in. Thus, social networking sites, especially Facebook, present online marketers with the opportunity to engage users with advertising messages at critical moments of relevance.

So how can we utilize social media marketing to effectively engage these elusive audiences of young adults? Below are several ideas on how to utilize social media marketing on Facebook.

• Connect Through Groups:

Facebook has an infinite number of shared interest groups which users join for a myriad of reasons. These groups cover an unlimited number of subjects and interests, from marine biology to snowboarding to politics to rap music to Italian food. No matter what your interest or target market, there is a group for you. Take it from me. I’ve been a registered Facebook user, or “Facebooker” since 2003, and I’ve seen a group for everything, literally. Many even have a local focus, like Denver Broncos fan groups or Denver Chinese Students Group. Each of these groups has its own page with a forum, discussion board, photo gallery, etc. This is the best place to position messages meant for specific niche audiences, as you’re almost guaranteed everyone who sees it fits your target profile. In the past, when I was trying to drive traffic to a video site I was working for, I placed descriptive and enticing links to relevant videos on the group’s “wall,” or discussion board. I saw great results as many of the members of this particular group, which was devoted to skiing, followed these links to watch videos about their favorite sport, skiing.

• Connect Through Applications:

Recently, Facebook has opened up its platform to outside developers who have created innumerable applications, ranging from fantasy stock picking simulators to video games of “beer pong” to world maps marking desired travel destinations. Users can add as many of these applications as they like to their profiles, creating opportunities for marketers and developers alike to subtly integrate marketing messages into these applications and their functions. Many developers have already done so and are not doubt reaping some major benefits, not only through increased brand awareness but through traffic driven from Facebook, which many have bridged to their own sites.

• Connect Through Content:

Because Facebook allows users to post videos, images, links, photos, and more, advertisers can seamlessly utilize social media marketing strategies to connect with these groups through content. By positioning your content where your target audience is, you can be assured your brand will be right in front of their eyes as they interact with your message. Facebook is a repository for an endless amount of consumer data, what many experts have dubbed “a community in a box.” So why not leverage this data by getting involved? Connect through content.

• Connect Through Events:

As Facebook has grown, it has added an “Events” section where users can post information about upcoming events and then invite their Facebook friends to attend. The entire section of events is searchable, and users can quickly locate events they’re interested in, find the host’s name, location, time, and even a description of the event. What’s more, Facebook gives each event its own page, where users can RSVP, decline to attend, or even post information on the event page’s public discussion wall, like what to wear, what to bring, etc. This presents social media marketers with a valuable opportunity to post events and then invite people that are most likely interested in attending. In my own experience with this medium, I’ve created events for clients and then posted information and invites within groups that align. For example, when promoting an upcoming reggae concert or college football game, find as many groups related to reggae music, college football, music and sports that you can, and post the event information on their group discussion boards to ensure that anyone who’s interested now knows and attends.

• Connect Through Mobile Devices:

Just this week, Facebook announced that it has partnered with RIM, or Research In Motion, and their BlackBerry device. In addition to BlackBerrys, Facebook is accessible to a wide range of other mobile devices. This presents valuable opportunities for advertisers to reach potential customers on a local level, positioning their company presence at the moment of relevance.Still, Facebook’s explosive growth hasn’t been without challenges. In response to criticism from a plethora of groups, Facebook recently added additional security measures in an effort to better protect private information. In addition to assuaging privacy fears, this is sure to encourage more users to join the site and share more information about themselves. Yet this will also force social media marketers to be more innovative and creative when identifying and locating target audiences.

As you can see, Facebook users have taken care of the segmentation process, connecting themselves through content and shared interests. These behaviors, which are inherent to social media and enabled by Web 2.0, create valuable networks of targeted and specific demographic groups. Now more than ever, the “Net Generation” is becoming involved in social media and presenting online marketers with the chance to market to predefined segments of online users, positioning branded messages on sites where these users spend time online.

Essentially, SMM services create powerful forms of viral marketing that leverage the large audiences and user communities of social media sites. Whether on MySpace, YouTube, Digg, Facebook, Del.icio.us, Flickr, or any number of others, SMM revolves around the creation and connection of users to companies through unique content.

For this reason, SMM can be utilized to build a network of links, spread brand messages, increase visibility and awareness, and even manage your company’s reputation online. After all, these social media sites each have millions of registered users, grouped into like-interest communities. Now all you have to do is discern where your target audience is congregating online. What more could a marketer ask for? No other channel allows companies to declare their identity, service offerings, value proposition and location within such a targeted environment.

Author: Nick Yorchak
Article Source: EzineArticles.com
Provided by: Latest trends in mobile phone