Yesterday, I wrote about he questions that come up with building an online brand on Facebook. The very first is “Do I need a page or a group?” (go here for a recap)… I closed with a thought starter on how to prepare to profit from your marketing, or as I say “Build Brand Equity”? …Read more »
You are frustrated because you run a service business and now you require your associates to keep the Facebook Page updated. You want all associates logged on, locked in, and engaged! You want to set the system so that whatever they post or write in there automatically gets posted to the Facebook fan page, which has loads of fans but is so easily neglected.
Is this simple? Read on to get solutions to this challenge that businesses are faced with as they grow adoption internally.Read more »
The online world was just gatecrashed by Web 2.0 and most of us were yet to make sense of the genie in the bottle. I started playing with social media more when some of my clients wanted more from their online presence.
After several years of working with social media, it’s all falling into place neatly.
Here are some guidelines that I feel each of us needs to follow to become better members of the social media circuit.Read more »