Archive for the ‘Social Media’ Category

If you want to enjoy the best social media success, there are seven key steps to take to make a profit with social media. Through this article you are provided with an overview of the seven key steps to make a profit with social media. By following the steps you are be on your way to the best social media success.

1. The first step that you need to take when it comes to developing the best social media strategy is identifying those social media outlets that will be most beneficial to you or your business.

2. The next step that you need to take when it comes to developing the best social media strategy is to create a comprehensive social media plan. You do not want to embark on a social media endeavour without a road map.

3. When it comes to the best social media strategy, you will want to consult and visit with other people have been involved with social media in the past. You do not need to reinvent the wheel.

4. The fourth key step you need to understand when it comes to the best social media is the need to make sure you present yourself in the most positive light. Remember, when it comes to social media you are marketing yourself.

5. An when it comes to the best social media, you need to make sure that shore up to date on current trends that are associated with this line of communication. Keep in mind the Internet is always changing as is social media.

6. There are no social media consultants in business today. Depending on your own experience of the Internet and with social media you might want to call upon these experts to assist you in devising the best social media plan possible.

7. Finally, you will want to continually revise your social media strategies to make sure that their up to date and effective. Obviously, if you’re going to be involved in social media you want to achieve your goals in the short rather than a long run.

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Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

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I have been seeing the term “social media” quite a bit in the last few weeks. The term kept grabbing my attention and as I read the term, I would pause for a minute and think that it didn’t make sense in the context I was reading it. But I just kept on reading and going about my business because I’m busy.

The term kept grabbing my attention because it was not used in the right context. When I taught Marketing 101 a year or so ago (I also learned quite a bit about social marketing in graduate school), I was very clear on what social marketing was and what it meant.

Yesterday a light bulb went off and I realized I was seeing and thinking two different things. I was seeing Social Media, not Social Marketing. That’s why it wasn’t making sense to me.

Social marketing is about making changes – oftentimes health related change – throughout society as a whole. It’s creating a social change through marketing. One example of social marketing is the message of not drinking and driving. Others include: Quit smoking, stopping Aids, and promoting the use of condoms. Visual messages of your brain on drugs and the fried egg are images we are probably all familiar with.

Social marketing doesn’t promote a specific company, but a cause for the good of society. Social marketing is done through traditional marketing methods as well as public service announcements.

I saw the term social media quite a bit while I was doing research for a class I recently taught on how to start a blog when I realized that I have been confusing social marketing with social media. They are two very different things. (I’m a little slow to catch on sometimes).

Social media is a newer term and is the use of media in a social setting. A blog is a perfect example of that. Other forms of social media include; message boards, podcasts, vlogs (video you can view online) or RSS feeds. Smart marketers are using these newer social media outlets to communicate with their prospects in different ways that initiate “socializing”.

Take a minute to think about that. Socializing and marketing, together. It makes me think of word of mouth marketing – which involves socializing.

How similar are word of mouth marketing and blogging?

How easy is it to generate word of mouth marketing through blogging, forums, and other social media outlets? Isn’t that one of the benefits of blogging – to link to others who in turn will link to you and bring visitors to each other? Just think of the possibilities.

It’s important to realize that search engines – like Google – are not the only way to drive people to your web site anymore. Marketing your business through blogging and other forms of social media give you great opportunities to drive visitors to your site without relying on search engines to find and rank you.

Utilizing social media gives you both more opportunity and more control.

According to Hans Peter Brondmo “Marketing with Social Media”, 1% of those involved with social media are creating content, 10% will enrich that content and 90% will consume it.

Take an honest look at your social media efforts. First, are you using this new media at all? Then look at HOW you are using it. Are you creating or enriching content through blogging or other social mediums or are you regurgitating information just to do it? Which one will make you a leader in your industry?

Author of Healthcare Copywriting Secrets Revealed, Kelly Robbins is an award winning copywriter and marketing coach/consultant.

She also publishes The Healthcare Marketing Connection, a free e-zine on healthcare marketing tips.

Contact Kelly to receive her free report, “5 critical things you must know when writing for the healthcare industry” – info@KellyRobbinsLLC.com or 303-460-0285.

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Best practice: Backup your Facebook profile.

http://www.socialsafe.net

Remember, if you’re kicked off Facebook for any reason, you won’t have contacts, photos, videos, links or notes that you created. A best practice is to have your content on “your” system. You can utilize a service called Social Safe. Presently, it cost a mere $2.99. If you put a dollar value to every contact you made in Facebook, I’m sure their value would outweigh the cost!

Go ahead, download it now!

Social adoption is becoming more and more frequent as companies experience first hand the “blessing and the curse” of social networking while at work.  The benefits are numerous, including driving traffic to the companies sites and the viral impact that the web can create for sales and visibility.  However, on the heels of leaks, rumors and drama, many companies also recognize the need to include parameters around their associates activity during the work day.  Including “official company policies” around social networks.

For example, ESPN, who has many of it’s staffers tweeting off-air.  In a report by USA Today, reporter Michael Hiestand tells of their policy “Guidelines for Social Networking”.  The primary concern here is about the influence “negative” or inappropriate comments could have on the network. 

We learn a lesson here, if your company allows staffers to tweet, or represent your brand, then establish a best practice of having a clearly defined  social networking policy that includes the spirit of not saying anything in short sound bites on-line, that you wouldn’t say live.

Remember, social sites are growing as heightened staff engagement improves brand awareness on line and just makes your company seem, well, social.

Here are just two corporate policies that I found this morning, please submit other sites in the comments section:

BBC – Editorial Policy

IBM - IBM Social Computing Guidelines stipulates that they support the online activity but that associates have to take personal responsibility and be cognizant that the “company” expects them to behave properly.  Their policy really promotes their associates be trust agents.

One of IBMers’ core values is “trust and personal responsibility in all relationships.” As a company, IBM trusts—and expects—IBMers to exercise personal responsibility whenever they participate in social media. This includes not violating the trust of those with whom they are engaging.

What else would you add to a corporate social networking policy?

In case you’ve wondered where I’ve been, I’ve been steadily working on a new blog!

I’m so excited about it. So, stay tuned and please sign up for updates here. You’ll be the first to know when we go LIVE!!

In the meantime, I just had to share this little set of social media icons I found today. They are really *cute* and can help you to make a splash on the social media scene. You’ll make an impression introducing your social media profiles to visitors.

Take a look, and take them for whirl! I’ll be sure to add a set to my new site too!

When you logged in to Twitter, were you excited to see who responded or retweeted your avitar? Was the first place you looked your DMs or your “@replies”? If you were “@reply” happy, you may have gotten a surprise today.

The world of social media is moving faster than most can keep up with. Today Twitter announced a shift in the way we traditionally find out who’s responded to our posts or referenced our avitar within a tweet.

So, if you’ve traditionally looked for the “at replies” listed as @replies get used to the new term “mentions” as Twitter is shifting to “@” followed by your avitar or username.

To learn more about the rationale read the Twitter blogpost: Replies Are Now Mentions.

Social Media Get’s a Search New Tool: Who’s Talkin.com.

WhosTalkin.com is a social media search tool that allows users to search for conversations surrounding the topics that they care about most. Whether it be your favorite sport, favorite food, celebrity, or your company’s brand name; Whostalkin.com can help you join in on the conversations that you care about most.

Interested in reviewing the tool? Comment and tell us what you think!

Last week, I conducted a Facebook 101: Getting business results webinar. It was a high level overview of the value of Facebook when integrating it into your business activity. To review the recorded webinar visit my site.

There were several questions, but one related to Facebook ads. As a follow up, I found Mari Smith’s post and thought I’d share it with you.

Engaging With Facebook Social Ads

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In case you missed it, I’ve compiled relevant news topics related to social media from last week. http://tinyurl.com/socialmedianews010409

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sociamedia_newsinreview_wkending010409

Web 2.0 Expo is a global annual gathering of technical, design, marketing, and business professionals who are building the next generation web. Web 2.0 Expo features the most innovative and successful Internet industry figures and companies providing attendees with examples of business models, development paradigms, and design strategies to enable mainstream businesses and new arrivals to the Web 2.0 world to take advantage of this new generation of services and opportunities. Web 2.0 Expo is co-produced by O’Reilly Media and TechWeb.

Here is a clip form the keynote (Oct. 2008).
2009 is planned for March 31-April 3 (San Francisco, CA)