Yesterday, I wrote about he questions that come up with building an online brand on Facebook. The very first is “Do I need a page or a group?” (go here for a recap)… I closed with a thought starter on how to prepare to profit from your marketing, or as I say “Build Brand Equity”? …Read more »
How many times have you spoken, and realized that what was heard, was not at all what you said? Communication is part art and part science and must be practiced. There are four main goals: to inform, to request, to persuade, and to build relationships.
If we don’t master the art of communication, we may well waste our to doing pointless activities that amount to, well, pointless activity.Read more »
There’s two new kids on the block! and who likes being the new kid on the block anyway? No one ever really does, unless you receive the warmest welcome there ever could be. That is exactly the way The Virtual Wire’s team have embraced me. I introduced myself to The Virtual Wire’s (TVW) community, and …Read more »