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The online world was just gatecrashed by Web 2.0 and most of us were yet to make sense of the genie in the bottle. I started playing with social media more when some of my clients wanted more from their online presence.

After several years of working with social media, it’s all falling into place neatly.

Here are some guidelines that I feel each of us needs to follow to become better members of the social media circuit.

When creating a truly great company name, the number one consideration should be the level of “engagement.”

If you read nothing else in this article, remember this – be compelling. This week I’ve been in many conversations about website and marketing content, and to me, it all boiled down to communicating in a compelling and memorable way. So, I thought I’d share some of the dialog with you from two sources: 1) …