Yesterday, I wrote about he questions that come up with building an online brand on Facebook. The very first is “Do I need a page or a group?” (go here for a recap)… I closed with a thought starter on how to prepare to profit from your marketing, or as I say “Build Brand Equity”? The answer is one simple but complex word: Rigor.
Rigor is a concept that comes to mind because for Facebook to be more than just a cool tool, the human business operator must come to the table equipped with:
- solid understanding of their USP
- core online sales cycle and backend processes to support the new flood of leads and traffic
- back end team ready to support design, writing and community management
- flexible personality with ability to be vulnerable, quirky, fun and genius all at the same time
- have a product, brand or service WORTHY of promotion
- see the world as bigger than themselves, this ready to SERVE
That’s business mindset rigor.
People, as social-prenuers, we “say” social media is fun and effective, and it is! But I add, if you want to “Crack the Code” and be profitable, you must have a rigorous mindset. Bring your “A” game and have some mojo!
With all that said, if you are still reading, take heart. It can be done, and you don’t have to break the bank doing it. There are lots of folks that have already developed tried and true systems and strategies. The key is: get ready with my checklist above and listen above the noise of everyone “claiming” to be an expert.
Social Media must BE their business. Real clients. Real results.
Check out Amy Porterfield’s new webinar and coaching program. She’s authentic and focused on more than retoric — real results.
Another great industry expert that gains great visibility for her clients is Pam Perry. She packs a powerful online PR punch. You can find her wealth of expertise here–>>Pam Perry PR, and get ready to launch like a superstar
As I build a new social footprint for my new brand (Tiffany-O), I’m pondering more questions than ever before. I’m going slow, to go fast. Take this journey with me by subscribing to this renewed business blog for continued updates as I build, reposition and re-learn along the way!
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