Honestly, when I joined Facebook in 2008, it was a part of an overall credibility campaign. I just wanted to know about the tool and get my
brand a footprint on the web.
While that goal is still somewhat relevant, through the years, my business has emerged, and even morphed into something different. So have I.
Because of bending with the waves of life, I now ask myself the very same questions I used to answer for my clients. Funny, because at the time, being an early adopter, I thought the questions were no-brainers-lol!!
The tools have changed, which makes the premise for some answers slightly different.
Here’s what I mean:
Should I have a group or a page?
I used to say “it depends”. I still say the same thing, but for very different reasons. Before, groups didn’t bring you as much bang for your buck, but a page did.
Today, groups rock! Great place to build community and showcase a niche. You may have more authentic interaction here because people want to be apart of something bigger than themselves. You also have the ability to share docs, have discussion threads, and more, all around the niche.
When comparing the numbers vs engagement, sustained over a longer period of time (beyond your 90-day product launch tactics), this may be the way to go.
But, if you are launching a product, brand or service, a page is definitely worth the investment in social “real estate”. Location, location, location. You also need the numbers, anf Facebook pages helps by giving you the ability to promote posts, run targeted ads, sell from the platform, or just get a “like” without ever visiting the page. Oh, did I mention the custom apps with lead capture and the reveal tab? Both are great for the sales cycle, if you have one. Hint, hint.
The repositioning of my brand, life goals, and business resources, along with the dissolution of the old pages, custom app and FBML tabs, caused me to take a long hard look at my overall business strategy and infrastructure. I’m going with a page, but participating in groups.
Tomorrow, I talk about “rigor” in the social landscape to convert all your energy to solid leads.
© 2012, TiffanyO.. All rights reserved.