Comments on: Why engagement means more than just being a “Facebook Friend”

By: Tiffany Odutoye

Tiffany Odutoye — Sat, 20 Nov 2010 19:24:00 +0000

Http://Facebook.com/talksocialnetworking

Thanks!

By: Bruce

Bruce — Wed, 19 May 2010 14:38:52 +0000

I love tip #5! Once I started posting information I thought would be helpful to our community and not only “the PR we needed to get out”, the quality of interactions on our fan page improved greatly.

By: Tiffany Odutoye (@virtualpartner)

Tiffany Odutoye (@virtualpartner) — Mon, 15 Mar 2010 15:43:51 +0000

Thanks. Please post your fan page link so we can all “fan” it!

By: Tiffany Odutoye (@virtualpartner)

Tiffany Odutoye (@virtualpartner) — Mon, 15 Mar 2010 15:43:13 +0000

Karin!

Love the 70-20-10 rule. I think I’ll have to “borrow” that. I usually say 80/20, but will include 70-20-10 in my next presentation! Great stuff. Thx. Oh, and yes, the world be a better place if we applied that rule in everything.

By: Tiffany Odutoye (@virtualpartner)

Tiffany Odutoye (@virtualpartner) — Mon, 15 Mar 2010 15:41:04 +0000

Would love to see your work around ROI. It’s a pretty hot topic and practitioners and experts in the space have been grappling with it for years. Thanks for contributing.

By: Tiffany Odutoye (@virtualpartner)

Tiffany Odutoye (@virtualpartner) — Mon, 15 Mar 2010 15:37:37 +0000

Thanks Matt!

By: Tiffany Odutoye (@virtualpartner)

Tiffany Odutoye (@virtualpartner) — Mon, 15 Mar 2010 15:36:55 +0000

Will, I agree being apart of a community is a “privilege” and and honor, and it would be wonderful for it to be seen that way. I’d love to do a poll to see how much “social proof” really means to buyers. Something definitely to watch.
Thanks for your contribution!

By: Tiffany Odutoye (@virtualpartner)

Tiffany Odutoye (@virtualpartner) — Mon, 15 Mar 2010 15:33:54 +0000

Powerful point about “social proof”. Thanks Elijah for starting the conversation!

By: Chris Groves

Chris Groves — Mon, 15 Mar 2010 14:22:34 +0000

By: kkreft

kkreft — Mon, 15 Mar 2010 12:06:02 +0000

Good post.

In any relationship, there is give and take. I call to mind those times where I’ve been there for a “friend” whenever they were in need, but anytime I needed something from them, they couldn’t be bothered. That is how some people seem to see social media – as a one way outlet. But that’s no different from traditional media and as marketers, we need to strive to ensure that social media is kept as a two-way communication platform.

I’ve heard that there is a 70-20-10 rule to keep in mind. 70% of your posts/tweets/etc. should be information that you’re sharing in order to help others. 20% should be helping others get their word out (via retweets, etc.), and 10% can be self-promotion. This was a rule for Twitter, but honestly it should be a rule for life.

Can you imagine what a better world we’d live in if this applied to every facet of our interpersonal communications?