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Yesterday, I wrote about he questions that come up with building an online brand on Facebook. The very first is “Do I need a page or a group?” (go here for a recap)… I closed with a thought starter on how to prepare to profit from your marketing, or as I say “Build Brand Equity”? …

Honestly, when I joined Facebook in 2008, it was a part of an overall credibility campaign. I just wanted to know about the tool and get my brand a footprint on the web. While that goal is still somewhat relevant, through the years, my business has emerged, and even morphed into something different. So have …

Have you hired an expert to design a logo, campaign, or a website? Have you ever gotten your three options and thought – “I don’t like this”? Whatever the case, you may feel like you are at the mercy of your designer. To a greater or lesser degree-depending on how you communicate with your design …